"To my wife, Julie, and daughters, Heather and Holly, who bring joy to my life each day."

Quotes from the book


"Far too often in money matters, we are very much mistaken when we think that our intellect―our ability to make sound, reasoned decisions―is in charge. What’s really in charge is our “money elephant,” and if we don’t tame that elephant we risk sabotaging our financial future and derailing our most treasured plans."


"Sometimes you are powerless to change the situation, but you can change how you react to that situation."


"Understand that generalized advice about a tax strategy or a specific financial investment does not necessarily fit you. Allow a qualified financial advisor to sort out all the important factors related to your unique situation to help determine the best course of action for you."


"We are so nostalgic about the one financial “home run” we hit with a risky choice that we swing at every pitch, completely ignoring the odds against hitting it big again."


Meet The Elephants

The six emotions that most often sabotage our financial decisions

Take the Challenge


Text and Author Photo Copyright © 2015 - Patrick Carroll.
elephant icons designed by Freepik